CREATIVITY.
COMMERCIAL LOGIC.

Deliver Customers. Drive Revenue.

To make your sales proposition irresistible, we employ the principles we honed through our experiences at the top of the fiercely competitive world of elite sports.

The successful experiences of creating the Brawn GP brand, of guiding Mercedes reintroduction as a Formula One team owner, of building the Manchester City FC sponsor sales proposition and developing Ironman events across EMEA.

We articulate brands to clarify and drive your offer.

We integrate this with commercial activity to accelerate sales.

Applying creativity and commercial logic in equal measure, we collaborate with our clients to build a future with impact and growth.

  • "Brand Cornac brings a wealth of experience that showed a deep authentic care about the business, they listen and deliver in equal measure which combined for great results."

    Sid Sutton, CEO Sale Sharks

  • ”I can’t recommend Brand Cornac highly enough. They are so easy to work with and real experts in their field. The work they did on our brand strategy and integrating this with our marketing supercharged our efforts. It was ultimately beneficial across many areas of our organisation.”

    Chris Weller, CCO Allica Bank

  • ”We worked with Brand Cornac at an important moment of development for our team. We asked them to help us define our brand from the bottom up and the resulting process was engaging and perfectly articulated our identity. Their work will be a great help as we build a leading gaming culture brand.”

    Wouter Sleiffers, CEO Excel

  • “I employed Bastien and Richard at the Honda F1 team to run our marketing and commercial departments. It was a pleasure to work with them for the next 5 years through a World Championship win and the integration of Mercedes as new team owner. They were a great asset and importantly in the fast and challenging environment of F1, both of them quickly grasp what is important, find creative solutions and are always pushing to make a positive difference.”

    Nick Fry, Chairman McLaren Applied, former CEO of Mercedes F1

  • “Brand Cornac came to us as a recommendation and we have been very impressed by everything we have done with them. They made sure they understood us and our business and their work will help as we strive to increase loyalty amongst our customers.”

    Saar Yahalom, Co-Founder and CTO Rewire

  • “We were looking to relaunch our brand and our primary product Oomph! On Demand. Brand Cornac became our in-house marketing function to help us execute the task. Contracting them allowed us access to their expertise and experience across a variety of areas. They quickly understood us and adapted to our challenges, to help with a very successful re-launch of our product and brand. Brand Cornac are very easy to work and quickly became valued and well-liked members of the Oomph! team.”

    Ben Allen, Founder and CEO

  • “Brand Cornac are great to work with. We used them at an important stage of Allica Bank development, and through their robust and creative process, they were integral in enabling us to articulate our brand and bringing it to life.”

    Mark Stephens, former CEO Allica Bank

What we do

    • Brand Model: Essence, Positioning, Promise, Values, Tone of Voice

    • Naming: Company, Products

    • Brand Statements: Mission, Vision, Tagline, Manifesto (written or filmed)

    • Visual Identity: Look & Feel, Logos, Brand Guidelines

    • Internal Tools: Employees Brand Book, Brand Workshops, Internal Comms

    • External Tools: Brand Videos, Audience Identification and Profiling

    • Website: Creation, Development, Content and Messaging

    • Strategies and Plans: Marketing and Comms, Campaign and PR, Commercial, Content

    • Advocacy Channels: Social Media, PR, Community

    • Owned Channels: Emails, Content, CRM

    • Commercial Channels: Team Support, Investors Decks and Videos

    • Paid Channels: Traditional Media and Events, Digital, Sponsorships and Partnerships

About Us

Expertise in Building Brands & Delivering Sales Growth

Our background working in senior roles in elite level sport, taught us how to maximise performance by controlling the variables and redefining possibility.

We apply this to brand and sales, utilising the disciplines that make sports teams successful at the very highest level:

  • Define the Vision – articulate what you aim to achieve.

  • Create the Process – build the process to redefine the possible and optimise profitability.

  • Implement the Plan – connect the plan to reality through game changing actions.

Who Do We Help

  • Sport Organisations

    • From elite to grassroots

    • Looking to grow revenue and your fanbase

    • Need to stand out amongst your competitors

    • Need to attract potential customers, sponsors, partners, investors or employees

    • Need to develop your identity and gain greater prominence

    • Looking to articulate and communicate what you stand for to fans, media, sponsors, investors, employees

    • Want to drive loyalty

  • SMEs

    • Looking to grow revenue and your customer base

    • Seeking new investment

    • Need to stand out amongst your competitors

    • Attract and retain staff, aligning them to the company’s purpose

    • Increase trust and recognition

    • Turn customers into advocates

    • Want to drive loyalty

Examples of Our Work

We worked closely with Sale Sharks at a pivotal moment for the club. The club needed to generate more revenue and create a larger fanbase to be more sustainable.

Collaborating with the CEO, the marketing and commercial teams we identified key projects and tasks to complete:

  • Articulate the purpose and direction of the club

  • Construct a brand model for Sale Sharks

  • Develop ways to increase matchday ticket sales

  • Develop ways to increase sponsorship revenue

Within two seasons, matchday attendance had doubled and revenue increased by 212%

We worked with top tier esports team Excel to create a leading cultural gaming brand.

From brand concept to manifesto, slogan and visual identity, to marketing campaign and staff handbook ideation, commercial integration and value proposition development.

A great demonstration of how we can help propel an organisation into next stage of growth and development and use brand work for both a B2C and Investor audience.

We were contracted by the specialist SME financial institution, Allica Bank to create a new brand and marketing strategy, with outputs for both B2B and investor audiences.

Our work covered:

  • Updating visual imagery to reflect the brand model, creating a crisp, simple and easy to apply look and feel

  • Writing and creating a film as an expression of the brand

  • Creating the tagline “Expert banking for business Britain”

We were employed by Oomph! Wellness, leading providers of wellbeing services to the care sector, at a time of significant organisational change.

They were looking to re-launch their category leading On Demand service, as well as seeking new investors.

We helped to launch a brand overhaul, which included:

  • Redefined brand model

  • Integration of new look and feel and brand guidelines

  • Integration with the commercial proposition

  • Promotional brand video

  • New main website

  • Microsite to deal specifically with the new product roll out to existing customers

  • A McKinsey study discovered that strong brands out performed the market by 73%.

Some of our clients

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Our experience

  • With 25 years experience in Marketing, Communications, PR and Creative Direction, Bastien Hibon founded Brand Cornac in 2018 after creating and leading some of the biggest brands around.

    Bastien has been Marketing Director of several F1 teams including Mercedes, headed Marcomms for IRONMAN EMEA, and led communications for the UK's most successful environmental NGO campaign with charity Friends of the Earth, resulting in a new climate change law.

    Agency-side he has worked at Ogilvy, Limelight Sports and Medialink - clients included the European Space Agency, Diageo, Omega, Ford.

    Bastien is a recognised industry expert in brand and communications and is a guest lecturer with AMOS, Sports Business University.

    Bastien is a trustee and board chair for the charity Greenwich Steiner School.

  • Richard’s collective experiences have shaped his belief that commercial success is built upon a strong brand proposition that is integrated throughout an organisation.

    He started his career in the media with ITV, ESPN and IMG, and has gone on to spend almost 30 years working for some of the biggest brands in the sports and media industries, leading successful and ground breaking commercial divisions.

    He built and led business development in the Premier League with Manchester City FC and at several Formula One teams, including Mercedes and Williams.

    Richard was also Managing Director of a boutique sports research company and has spent time working for the Premier League itself, Limelight Sports, and as Chief Commercial Officer at Glasgow Rangers FC.

  • Former BBC journalist and award-winning PR professional, Nicola Hibon Jackson has a depth of experience across communications and engagement strategy, journalism, PR and marketing. Nicola’s areas of expertise incorporate dynamic copywriting, brand development, comms strategy, public affairs and crisis management.

    Nicola headed PR for Friends of the Earth as well as the Carbon Trust where she was also responsible for the launch of the Carbon Standard.

    Bastien and Nicola met over 20 years ago at PR broadcast agency Medialink where Nicola was a senior producer. Previous copywriting work includes creative online content, promo and marketing copy, press releases along with writing for BBC, IRN and Sky news and lifestyle magazines.

  • Jordan Carr is Brand Cornac's visuals lead, looking after design and “look & feel”.

    Before a long spell as a digital designer at Nike’s European Headquarters, where he created strong digital campaigns for multiple European countries as well as the Middle East and Asia, he was in Bastien’s team on the agency side, at Limelight Sports.

    Multidisciplinary graphic designer with a passion for typography, editorial and photography.